5 Tasks Small Businesses Should Outsource


One of the most important things a small business owner can do is delegate. You need to do so many things to keep your small business functioning, let alone succeeding, so it’s in your best interest to outsource some of the work.  

The question is, what is worth giving to someone, or something, else to? This blog lays out five tasks that you should delegate to save your small business time and money. 

IT (or Information Technology) 

IT covers many different services, from web design and hosting to fixing hardware or fighting cyberthreats. These jobs require significant expertise, so it often makes sense to begin outsourcing IT responsibilities. 

A Deloitte survey in 2014 found that 53% of companies outsource at least some of their IT functions, and another 26% plan to do so soon. In addition to cost savings (as high as 40%), using outside vendors or cloud solutions to manage your IT makes you more agile and provides flexibility as your business grows. 

Search Engine Optimization 

Whether you’re a B2B or a B2C company, your customers discover you on a search engine (usually Google, which is by far, the largest). Search engine optimization (SEO) is one of those things that requires significant industry knowledge, so it makes sense to outsource it to the experts. 

Google and the other major search engines (Bing and Yahoo) often change their algorithms, making it be impossible for you to keep up, and it would be very expensive to hire an employee who has the knowledge to do this job. This is not a task for a novice, so make sure you look for someone with experience when outsourcing your SEO. 

Logistics Planning 

Outsourcing logistics frees up time to focus on selling and merchandising as a retailer. Having fulfillment, warehousing, and delivery activities handled by third-party providers not only lowers overall spending but also improves customer service. Research and choose providers who are experts in what they do, so they can respond quickly and scale to meet customer demand. 

Customer Support 

Good customer support often means the difference between staying in business and closing your doors. Providing superior customer service, which consumers expect, is time-intensive and takes someone with patience to deliver, and having dedicated customer service staff isn’t always a viable option for smaller organizations. This often means your staff have to handle this function, dividing their time between getting new customers and keeping the old ones happy. Outsourcing to a support center can give you extra resources to handle customer calls. However, there are many options that vary in price and ability, so keep that in mind. 

Supplier Verification 

When your business works with outside suppliers, these relationships can have a meaningful impact on your bottom line. A dishonest or disorganized supplier could wreak havoc on your supply chain, undercut profits, and could even cause your business to fail. Partnering with the right supplier could be just what your company needs to soar.   

However, verifying your suppliers or business partners can take a very long time using traditional models (like Google or Yelp). Even then, you probably won’t be 100% certain that whom you’re working with is legitimate. This is something you can outsource, and Markaaz has the solution. We have developed best-in-class technology to streamline the vendor due diligence process. The platform enables your small business to find and verify trusted vendors on the spot. Our goal is to offer leading-edge solutions that empower small businesses to grow and compete in the global marketplace. 

The Bottom Line 

Outsourcing can be an intelligent strategy for extending your capabilities as an organization while focusing on what matters: running your business. Outsourcing allows you to refocus your priorities as a business owner and allows you to avoid wasting time, money, and talent on activities that an expert outside your organization could better handle. 

At Markaaz, our goal is to simplify running your business so you can get back to what got you started in the first place. Markaaz is the world’s first pre-verified platform to enable small businesses to discover new suppliers, monitor them, and improve cash flow. The 119M+ companies listed on our platform undergo rigorous verification to ensure authenticity, legality, and good standing. We are also in the process of building an all-in-one dashboard, helping you pare down the tools you need for your business to function smoothly.  

Join Markaaz today to gain access to our transformative features.   

Casey Pontrelli, Content Manager       


About the author: Casey Pontrelli is a multi-talented professional with a background in content creation, branding, and social media marketing. Whether writing for a newspaper, eCommerce website, B2B startup, or a marketing agency, she has taken her strong background in journalism and turned her focus to SEO and content marketing. She’s written about everything from boutiques to cars to online lending, but she’s especially passionate about supporting small businesses and giving them equal access to opportunity, which is why she’s a proud member of the Markaaz family. When she’s not writing up a storm or creating eye-catching social media graphics, Casey enjoys hanging out with her two cats, Eddy and Larry, going on long bike rides, and, predictably, reading.    

Follow Casey on LinkedIn here.

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