Karen Webster joins Markaaz Global Advisory Board

We are thrilled to announce that Karen Webster, one of the world’s foremost experts in payments innovation and the digital economy, has joined Markaaz as our newest advisor. Karen brings a wealth of experience advising CEOs and boards of major global players in the payments and commerce sectors, and we are excited to have her guiding our team as we continue to grow and innovate.

She serves on the boards of several emerging companies in AI, healthtech, and real-time payments, helping them refine their business models for profitable market adoption. Her work as an entrepreneur and advisor has been transformative, particularly in introducing disruptive business models in the digital space. One of her notable achievements is the founding of PYMNTS.com, a media and data intelligence platform that has become a leading source of news and insights on innovation in the payments, commerce, and digital economy.

As co-founder and CEO of Market Platform Dynamics, Karen worked closely with innovators in payments, healthcare, financial services, and technology to identify, ignite, and monetize groundbreaking ideas using proprietary platform frameworks. Her deep understanding of market dynamics and business model transformation will be invaluable to Markaaz as we continue expanding our reach and enhancing our offerings.

In addition to her professional accomplishments, Karen is a sought-after keynote speaker and a prolific writer, frequently sharing her expertise on platforms, digital innovation, and the economy. She has also held several leadership roles, including as Managing Director of Global Marketing and Planning at Price Waterhouse Coopers and COO of a subsidiary in the MMC family of companies.

We look forward to her contributions not only as a strategic advisor but also as a valued voice in our mission to promote business integrity and innovation globally.

About Markaaz: 

Markaaz is the global business identity platform enabling banks, fintechs, and other institutions to verify and onboard more businesses with greater confidence and efficiency, accelerating access to vital services. Powered by Markaaz Directory of over half a billion global business records, it offers comprehensive coverage and validates millions of potential customers across more than 200 countries. Markaaz empowers businesses to deepen their understanding and make data-driven decisions by enriching business data with 196 attributes—such as firmographics, financial health, and compliance. The company's proprietary matching algorithms deliver the best business match rates in the industry, resulting in more customers, higher revenue, and lower risk. 

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