By Rustin Scott, VP Data Technology
Markaaz, a global leader in business verification and data solutions, has partnered with Snowflake to revolutionize business search usingAI technology. This collaboration aims to improve search experiences for Markaaz's customers by leveraging Snowflake's Cortex Search, a powerful tool that combines vector and lexical search capabilities.
Key Benefits
- Improved Search Quality: Cortex Search has boosted search recall by 12%, allowing customers to find better matches for their queries.
- Faster Results: The new system has reduced search latency by 57%, significantly speeding up business verification processes.
- Simplified Architecture: By integrating search directly into their data platform, Markaaz has eliminated the need for third-party solutions and complex data transfers.
- Real-Time Data Access: Cortex Search makes new data searchable almost immediately, ensuring customers always have access to the most up-to-date information.
Business Impact
- Enhanced Efficiency: Faster, more accurate searches allow customers to streamline their business onboarding and compliance processes.
- Resource Optimization: The improved search capabilities free up compliance teams to focus on higher-value tasks.
- Innovation Focus: With search quality significantly improved, Markaaz can redirect its efforts towards product innovation and customer-centric solutions.
- Scalability: The new search solution handles Markaaz's vast database of over 540 million global business records with ease, providing a foundation for future growth.
Looking Ahead
By adopting Snowflake's Cortex Search, Markaaz has positioned itself at the forefront of AI-driven business solutions. This move not only enhances their current offerings but also opens up new possibilities for leveraging AI at scale, promising continued innovation and improved services for their global customer base.
Connect with our team to learn about how Markaaz’s AI-powered solutions can enhance your business verification.
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