Effectiv, the leading fraud and risk decisioning platform, is proud to announce a partnership with Markaaz, the global business identity platform. With its unparalleled coverage of business data and insights in 200 countries, Markaaz will provide global business identity information for Effectiv’s newest Fortune 500 customer.
With this latest addition to the Effectiv partner ecosystem, Effectiv is offering its growing clientele of technology companies, banks, fintechs and other enterprises broad geographic coverage of the highest quality business data available (accessing thousands of sources of data), enabling their decisioning processes in real-time, while ensuring smooth onboarding and minimizing fraud.
Together, Effectiv and Markaaz provide access to firmographic, business health, compliance, hierarchy, and lien information of millions of businesses, globally, as well as offering a specialized service for business officer validation.
‘’Our partnership with Markaaz is timely,” said Ravi Sandepudi, Founder and CEO of Effectiv. “Given Markaaz’s enterprise-grade global infrastructure, together we can provide an end-to-end service to some of the largest clients in the world and solve their pressing needs.”
Key benefits include:
- Higher match rates: Markaaz owns a directory of 480 million business records which it match-merges from 65,000 carefully selected sources (registrar, premium, public and private data)
- Global reach: With Markaaz’s coverage across the Americas, Europe and Asia, global economies are covered with the best data insights available
- Agile Solution: The real-time API response (1 second) enables a variety of use cases including direct-end-user engagement
Hany Fam, Founder and CEO at Markaaz, added, “Our mission is to provide a platform for all enterprises to do business across the world – big and small. With our growing directory, that receives daily updates, we enable access to services, trade and innovation. We’re excited that our partnership with Effectiv will provide meaningful scale to industry giants as well as mid-market customers.”
Reach out to Effectiv to learn more about this offering.
About Effectiv:
Effectiv provides real-time risk decisioning, empowering businesses to stay ahead of evolving threats. Through its flexible risk-based decisioning platform and partnerships with leading data vendors, Effectiv enables companies to implement robust, adaptable fraud prevention strategies. For more information, visit effectiv.ai.
About Markaaz:
Markaaz is the global business identity platform enabling banks, fintechs, and other institutions to verify and onboard more businesses with greater confidence and efficiency, accelerating access to vital services. Powered by Markaaz Directory of 480 million global business records, it offers comprehensive coverage and validates millions of potential customers across over 200 countries. For more information, visit markaaz.com.
Media Contact:
Effectiv
Ben Baker, Head of Marketing and Partnerships
ben@effectiv.ai
Markaaz
media@markaaz.com
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