December 16, 2024

A guide to AML compliance for fintechs

As the fintech industry continues to grow, so does regulatory scrutiny. Today, fintechs are expected to meet the same anti-money laundering (AML) standards as traditional banks—and the risks of falling short are significant.

In 2021, the global payment company Payoneer paid nearly $1.4 million to resolve 2,220 violations of sanctions programs. A year later, Robinhood’s crypto division was fined $30 million due to lapses in AML compliance, cybersecurity failures, and consumer protection rule violations.

These high-profile AML fines highlight the importance of allocating sufficient resources to comply with fintech regulations. This includes implementing a strong AML compliance solution that meets all regulatory expectations, detects suspicious activities, and ensures customer security.

Why fintechs need strong AML compliance

Fintechs often have diverse business models and an extensive digital reach, potentially making them more vulnerable to financial crimes than traditional financial institutions. A strong AML framework not only supports regulatory compliance, but it also helps companies more effectively meet transparency and accountability standards.

AML compliance for fintechs involves establishing strong core practices in the following areas:

  • Customer due diligence (CDD): Fintechs must identify their customers to ensure legitimacy and verify that they're not involved in illegal activities. This typically means conducting basic Know Your Business (KYB) checks, with more advanced checks required for customers in higher-risk regions (e.g., sanctioned countries, high-corruption jurisdictions) or industries (e.g., cryptocurrency and digital assets, gambling and online gaming).
  • Transaction monitoring: Companies must review and monitor transactions in real time, flagging unusual activities that may suggest money laundering or other illegal activity.
  • Suspicious activity reporting (SAR): When fintechs identify suspicious activity, they must properly document it and quickly and accurately report it to the appropriate authorities.  

Payoneer and Robinhood are just two examples of major fintech companies penalized in recent years for noncompliance. Beyond financial costs, failing to meet regulatory standards can lead to severe consequences, including sanctions and legal action. In 2024, for instance, Artur Schaback, co-founder and former CTO of Paxful Inc., faced up to five years in prison due to a lack of an effective AML program. Such noncompliance can disrupt operations and damage a company’s reputation, with lasting impacts.

Key steps for fintech AML compliance

AML compliance for fintechs requires a structured, proactive approach to keep pace with regulatory demands and avoid costly setbacks. The following fintech compliance tips can help companies build a solid foundation.

1. Conduct a comprehensive risk assessment

Fintechs must accurately assess risks unique to their business models, including cross-border transactions, virtual assets, and dealing with customers that operate in high-risk regions. By closely evaluating customer profiles, transaction types, and geographic exposure, companies can pinpoint vulnerabilities and address them proactively.

2. Implement strong KYB procedures

KYB is a fundamental AML requirement, and best practices involve thorough identity verification, including business details, beneficial ownership, and any adverse media checks. This reduces potential risks and aligns with regulatory expectations.

Effective verification processes are critical in the fintech industry, partly due to the high volume of digital transactions. However, these processes should not overly disrupt the onboarding experience. Partnering with a provider offering advanced AML fintech solutions, like Markaaz, can help companies verify business identities accurately while minimizing delays, ensuring AML compliance and a positive customer experience.

3. Leverage technology for real-time monitoring

Advanced AML tools, such as automated transaction monitoring and AI-driven alerts, enable fintechs to detect and respond to suspicious activities in real time. These tools can analyze transaction patterns across massive data sets, helping to quickly spot unusual behaviors.

To maintain accuracy, it’s important to regularly fine-tune AML systems. Doing so minimizes false positives, keeps workflows efficient, and prevents unnecessary interruptions. Reviewing previously flagged transactions can help teams adjust and improve the system, ensuring it adapts to changes in patterns and evolving regulatory requirements.

4. Continually train employees

Ongoing training keeps employees updated on the latest AML risks and compliance practices. Training should include practical guidance on identifying suspicious activities, understanding reporting protocols, and staying informed about evolving regulations. This approach ensures teams have the knowledge needed to recognize potential AML risks early and take appropriate action.

5. Establish a clear reporting process

Detecting suspicious activity is only the first step in compliance. Fintechs also need a structured process for documenting and reporting incidents. This process should include recording initial alerts, all actions taken, investigations conducted, and any follow-up measures. To avoid potential fines, this information must be accurate and readily accessible for audits or regulatory reviews.

Overcoming AML compliance challenges in fintech

Fintech companies face unique challenges in meeting AML requirements. Here’s a look at some notable roadblocks and practical solutions to keep operations secure and efficient.

Limited resources

For fintechs operating on tight budgets, building a robust AML compliance program can be challenging. Prioritizing high-risk customers and transactions helps focus resources where they’re most needed. This strategy enables fintechs to uphold AML standards without overextending their budgets. Automation tools, such as Markaaz’s real-time monitoring and data verification solutions, can also help streamline compliance while keeping costs manageable.

Changing regulations

The rapid pace of AML regulations can make compliance a moving target, especially when dealing with global guidelines from entities like FATF and FinCEN. Fintechs must take a proactive approach by regularly reviewing all applicable requirements and updating compliance frameworks as necessary.

Subscribing to industry updates and working with compliance experts are effective strategies for staying informed. Additionally, Markaaz’s automated monitoring tools flag all relevant regulatory changes, helping fintechs stay compliant.

Balancing UX and compliance

Inefficient KYB and verification processes can disrupt the customer journey. Leveraging the right B2B data solutions allows fintechs to create a seamless onboarding experience that enables customers to complete required checks with minimal friction. Advanced verification tools and AI-driven automation keep processes fast and user-friendly, allowing companies to meet compliance standards without compromising the user experience.

Markaaz can strengthen your AML compliance strategy

Markaaz offers powerful compliance tools for fintechs, including access to over 542 million verified business records worldwide. This extensive database ensures quick, accurate KYB checks, while AI-driven transaction monitoring and alerts provide real-time oversight of potentially suspicious activities.

With Markaaz, fintech companies can swiftly identify risks and reduce false positives, improving response times and ensuring effective action.

The Markaaz platform also streamlines onboarding by instantly verifying business data, helping fintechs stay compliant without unnecessary delays. Our flexible API solutions integrate seamlessly with existing systems, creating a customized, scalable approach to compliance.  By keeping records current and supporting companies as regulations evolve, Markaaz offers fintechs a reliable, adaptable compliance solution. Connect with our team to learn more.

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