Why is the right insurance important for start-ups and SMBs?

If you are an SMB, you need insurance. Read on to learn what might be right for your specific area of expertise
photo of hands writing with pens

Every company needs insurance, whether you’re a lean start-up of eight or a regional family-run business.

We all do. Sometimes it’s required by law, as with worker’s comp. Sometimes a client or board member needs it. Most importantly, it’s simply a prudent way to run your business. Regardless, insurance is a tool that cannot be ignored. Around 40 to 60% of SMBs never recover from a disaster, and 58% of all cyber-attacks are directed at SMBs. These kinds of figures are not to be ignored. A fire, a single allegation, or even a simple mistake can devastate a company. Done right, insurance is your simple, most effective way to protect yourself and your company.

The good news is that protecting your company does not have to be costly or complicated. It can be wise, and it can be based on your SMB’s specific DNA. Who are you, what do you do, where and how do you do it, what direction are you headed, what is your risk tolerance, and where do you most need protection? 

Every small business is different. A CPA firm shouldn’t exist without errors & omissions, but if you’re a restaurant, do you need it? A distribution warehouse must double down on property insurance, while a small, remote team may forgo it altogether. You don’t want too much too soon or too little too late. You can’t afford for it to cost too much, either. Instead of just thinking about what coverage you need, it’s helpful to think of when you need that coverage.  

Here are five key policies to consider if you’re a start-up or SMB

A good broker can simplify the process and show you where it makes sense to trim coverage or add. 

  • General Liability (GL). This is ground zero for SMBs. Almost every company that exists should have a minimally basic GL insurance policy. (Don’t worry, basic policies start around $30/month.)  
  • Errors & Omissions (E&O). Did you fail to meet the deadline for your client’s new website? Did your project manager ship the components to the wrong warehouse, so the manufacturer missed their deadline? Did someone on the team (who?) fail to double-check a crucial measurement on the blueprints? People make mistakes, but mistakes can be costly. E&O covers these all-too-common scenarios and starts around $23/month. The median cost is $59/month, depending on what kind of business you run. 
  • Cyber. If you have a computer, you need cyber insurance. It might start around $25/month, but most SMBs average around $125/month, and the statistics show that it’s not if you’ll be a victim of a cyber-attack or a data breach, but it’s when and for how much. 
  • Directors & Officers (D&O). If you raise money or have a board, you need this D&O. D&O insurance protects the personal assets of founders, board members, and other officers against claims of fraud or malfeasance. If you’re raising via crowdfunding or Reg CF, A, or D-506(c), one product is available, and you need it. It’s called TigerMark and is a specialized D&O for crowdfunding. 
  • Employment Practices Liability Insurance (EPLI). As your team expands, so do your HR risks of disgruntled employees or charges of sexual harassment, discrimination, failure to promote, defamation, or wrongful termination. More than 40 percent of EP lawsuits are filed against companies with less than 100 employees. While the median price for EP is $172/month, the average cost of settling out of court is $75K7, and the average jury award is $217K8 (not including legal fees). 


  1. Verizon 2018 Data Breach Investigations Report, 11th Edition 
  2. Kaspersky Lab 2018 B2B Survey  
  3. Insurance Bee survey  
  4. AmTrust Financial report   
Stay in the loop
Free ebook

Global KYB regulatory changes in 2024-2025​

Related articles