The digital landscape is constantly changing. For small businesses, it can be hard to keep up, especially with fewer resources than many larger companies. As more businesses take their services online, small businesses must adopt technology that helps them stay competitive with their larger counterparts.
However, it’s not just about improving productivity internally. It’s also about integrating the tech solutions that will allow you to thrive in competitive industries like eCommerce by improving customer satisfaction, branding, and more. Here are three tech features that will help you keep up:
1. Build your customer relationship online
Your customers are what make your business, and for most companies, more customers leads to more growth. However, it can be difficult to manage individual relationships with your customers as you grow. So, a system to manage your customer relationships would be ideal.
A tool that can help you do just that is customer relationship management (CRM) software, which has many uses for businesses, which include:
- Lead conversion
- Customer growth and retention
- Increase in business revenue
- Project management
There are many CRM platforms that you can benefit from, such as HubSpot, Salesforce, and Zoho. Each one comes with its own added features and advantages, so research which has the most use for your specific needs.
2. Protect your company’s information
As you begin to bring more of your business online and utilize the many tech features available to you, cybersecurity should be a significant focus. No matter their size, all businesses are at risk for a cyberattack. The COVID-19 pandemic may have made it harder, as the push to get your company online made it more difficult to maintain security. However, there are steps a business can take to manage security breaches, increase resilience, and improve operational stability. Earlier this month, we published a blog outlining the cybersecurity risks for small businesses and how to manage those risks. That’s a great place to start making cybersecurity a priority for your small business.
3. Understand where your business is going
As you adopt new technology into your workflow, it’s essential that you keep track of your business metrics. The best business decisions are made with relevant and actionable data, and with new technology comes new data sources.
Be sure to leverage all analytics tools at your disposal, such as Google Analytics, reports from your social media pages, cash flow insights, and any other data you can gather. You can then generate reports, which will then help you make the right decisions to improve productivity, customer experience, sales, marketing, your brand, and more.
Having access to and using tools to build your company’s relationship with its customers, protect your information, and understand where you are going is essential to the future of your small business. It’s even better when you can merge some of those tools’ features in one place. There are platforms like Markaaz that are creating a place where small businesses can gain access to a pre-verified business network, get insights on their company’s metrics, and so much more. Sign up today and be among the first to gain access to our transformative features.
Casey Pontrelli, Content Manager
About the author: Casey Pontrelli is a multi-talented professional with a background in content creation, branding, and social media marketing. Whether writing for a newspaper, eCommerce website, B2B startup, or a marketing agency, she has taken her strong background in journalism and turned her focus to SEO and content marketing. She’s written about everything from boutiques to cars to online lending, but she’s especially passionate about supporting small businesses and giving them equal access to opportunity, which is why she’s a proud member of the Markaaz family. When she’s not writing up a storm or creating eye-catching social media graphics, Casey enjoys hanging out with her two cats, Eddy and Larry, going on long bike rides, and, predictably, reading.
Follow Casey on LinkedIn here.