The digital landscape is constantly changing. For small businesses, it can be hard to keep up, especially with fewer resources than many larger companies.
As more businesses take their services online, small businesses must adopt technology that helps them stay competitive with their larger counterparts.
However, it’s not just about improving productivity internally. It’s also about integrating the tech solutions that will allow you to thrive in competitive industries like eCommerce by improving customer satisfaction, branding, and more. Here are three tech features that will help you keep up:
1. Build your customer relationship online
Your customers are what make your business, and for most companies, more customers lead to more growth. However, managing individual relationships with your customers can be difficult as you grow. So, a system to manage your customer relationships would be ideal.
A tool that can help you do just that is customer relationship management (CRM) software, which has many uses for businesses, which include:
- Lead conversion
- Customer growth and retention
- Increase in business revenue
- Project management
You can benefit from many CRM platforms, such as HubSpot, Salesforce, and Zoho. Each one comes with its own added features and advantages, so research which is most useful for your specific needs.
2. Protect your company’s information
As you begin to bring more of your business online and utilize the many tech features available to you, cybersecurity should be a significant focus. No matter their size, all businesses are at risk of a cyberattack. The COVID-19 pandemic may have made it harder, as the push to get your company online made it more difficult to maintain security. However, a business can take steps to manage security breaches, increase resilience, and improve operational stability. Earlier this month, we published a blog outlining the cybersecurity risks for small businesses and how to manage those risks. That’s a great place to start making cybersecurity a priority for your small business.
3. Understand where your business is going
As you adopt new technology into your workflow, it’s essential that you keep track of your business metrics. The best business decisions are made with relevant and actionable data, and with new technology comes new data sources.
Be sure to leverage all analytics tools at your disposal, such as Google Analytics, reports from your social media pages, cash flow insights, and any other data you can gather. You can then generate reports, which will then help you make the right decisions to improve productivity, customer experience, sales, marketing, your brand, and more.
Having access to and using tools to build your company’s relationship with its customers, protect your information, and understand where you are going is essential to the future of your small business. It’s even better to merge some of those tools’ features in one place. Platforms like Markaaz are creating a place where small businesses can gain access to a pre-verified business network, get insights on their company’s metrics, and so much more. Sign up today and be among the first to access our transformative features.