January is coming to a close, but that doesn’t mean that the time for embracing change and fresh starts is over. There’s never a wrong time to invest in your marketing strategies and drive more customers to your small business, so why not now? It could be that your messages aren’t landing like they used to. Or maybe business seems to be stagnant. Whether you’ve been in business for three months or 30 years, there is always room for improvement. Here are three marketing ideas to grow your small business:
1. Make Sure Your Site is SEO-Friendly
The first thing that any business needs is a website where people can learn about you and get your products or services. If your website is optimized for both search engines and customer conversions, you’re one step closer to success.
Driving organic traffic to your website should be your top priority before beginning other marketing tactics.
A lot goes into building an SEO-friendly website, but these tips should get you started on the right path:
- Do some extensive keyword research before creating your website content.
- Focus more on long-tail keywords and local SEO, or targeting longer keywords that are more specific to your niche or region.
- Incorporate your main keywords into all your website landing pages, titles, meta descriptions, etc.
- Create high-quality content on the latest topics in your industry or niche.
2. Invest in Visual Content
Fun fact: the human brain processes images 60 times faster than words. And as technology improves, smartphones become more prevalent, and social media is more widely used, visual content is only becoming more and more essential to the growth of small businesses.
Video content (think YouTube, Vimeo, TikTok, Instagram Stories, Instagram Live, Facebook Stories, and Facebook Live) is a medium that in particular continues to grow. If you want to take advantage of these platforms, try stepping in front of the camera.
An excellent idea for your first video is to record a quick introduction about yourself and your business. Keep it under 2 minutes and make it informative and engaging. And for an extra boost in engagement and impact, add captions or text to your video instead of solely relying on audio. Interestingly enough, 85% of videos are watched without sound, so accommodating will drive your video content further.
3. Track Your Analytics
A data-driven marketing strategy can help make your initiatives more effective. As a small business, you want to ensure that all of your efforts are worthwhile, so keeping track of your data and analytics is essential. Analytics can provide you insights into what initiatives worked and didn’t. As a bonus, they can also give you a good picture of your audience.
The best part? You don’t necessarily need to get sophisticated software for high-quality insights. For example, social media analytics are available for free — most platforms have built-in tools that can provide you with some great information. Similarly, you can use Google Analytics to get insights into your website and the performance of different landing pages and other data.
And while that may sound like many different things to check and more work on your end, we have a solution for you. Markaaz is building an all-in-one dashboard so you can view the tools you need (including your analytics!) to run your business in one place. This seamlessly integrates into our directory of over 100 million pre-verified businesses and the payment solution we are also building to support small business growth.
At Markaaz, our goal is to simplify your business processes so you can get back to business. Join Markaaz today to gain access to our transformative features.
Casey Pontrelli, Content Manager
About the author: Casey Pontrelli is a multi-talented professional with a background in content creation, branding, and social media marketing. Whether writing for a newspaper, eCommerce website, B2B startup, or a marketing agency, she has taken her strong background in journalism and turned her focus to SEO and content marketing. She’s written about everything from boutiques to cars to online lending, but she’s especially passionate about supporting small businesses and giving them equal access to opportunity, which is why she’s a proud member of the Markaaz family. When she’s not writing up a storm or creating eye-catching social media graphics, Casey enjoys hanging out with her two cats, Eddy and Larry, going on long bike rides, and, predictably, reading.
Follow Casey on LinkedIn here.