When we seek to understand, we must listen carefully. And that is our mantra for 2022.
Years ago, when we started the research in the small business landscape, the unmet needs were very clear. There were an overwhelming number of solutions and a lack of clarity of which ones were best. That continues to be an ongoing challenge for business owners, particularly first-time entrepreneurs.
Times are more complicated now, (some would argue they have never been more so). We have been living with a global pandemic for almost two years, and we have learned to adapt in many ways. We’ve changed how we do things to be able to continue to do business, and to go on with our lives. It has become a habit to wear masks inside and at times outside, something that many of us never imagined we would experience in our lifetime, yet we have gotten used to it.
Like in life, small and big companies have needed to adapt. To some extent they were forced to do so, moving to digital, adapting their operations, and much more. All this despite these significant new norms.
For example, moving from physical verification of a person and a business, to ‘digital only’. Further, while at the peak of the pandemic, access to financing and capital was widely supported, yet with the rise of fraud, we soon realized that it wasn’t that simple to do that online. We were up against unprecedented challenges that needed new solutions, and fast.
What we, together with our partners, learned from this evolving environment over the last two years is that we must think differently. Especially when working with and for the backbone of the global economy, the small business community. Change is the new constant and is likely to remain that way. We must be vigilant and be on our toes to not just detect new challenges, but also to respond quickly before it’s too late.
For Markaaz, we are committed to making 2022 the Year of Small Business. And what that means for us, is that every member of the Markaaz family is deeply embedded in the local small business community and is listening carefully and thoughtfully and looking at ways to quickly respond with practical, accessible, and inclusive solutions to the most important issues and needs.
At Markaaz, we got into business to help small businesses succeed, that’s our raison d’être, our mission. Despite Covid, not because of it. If that means we must pivot along the way, and adapt our current solutions, then we will do just that!
‘’Listening is not understanding the words of the question asked, listening is understanding why the question was asked in the first place.’’ (Simon Sinek)
We invite our partners, friends, peers, and network to join us on this journey of making 2022 the Year of Small Business, and to listen with our ears wide open and respond with all we have available to us, to make sure others have access to all they need.
Thank you for your continued support.
Kindest regards and here’s to a small business 2022.
Founder & CEO