SMB Voices: Bromelia Swimwear

woman lays out clothes on a table

California-raised founder Lauren Quinn aims to support local artists wherever she is living, with an emphasis on underrepresented communities. 

Guided by this mission, Lauren founded Bromelia Swimwear— a small but rapidly-growing ethical swimwear company, founded in 2015, with a storefront on Abbott Kinney Blvd in Venice, CA. 

What is your message to the world?  

For me, sustainability begins on a human level, so the seed of their brand is empowerment through fair waged fashion. 

From the design stage through to pattern making, from sewing to putting on the final trims, the diverse community that works alongside me is valued for what they contribute.  

Get 10% off your first purchase Bromelia Swimwear 

What are some of your top challenges over the last months?   

1) Connecting to the right customers  

My top challenge is connecting with the right consumers. As e-commerce grows, directing people through the right funnel is a top priority. Leading customers successfully through the online checkout experience can be a challenge. Therefore, connecting with the right customers digitally is a top priority, as well as a top challenge.  

2) Scaling challenges 

As a sole-proprietor, I rely on numerous point solutions like Mailchimp and QuickBooks to help manage my day-to-day, so that I can focus on what really matters: scaling my business. When it comes to software, efficiency is everything. But, using a collection of disparate point solutions creates some inefficiency in my day-to-day operations, which limits my growth potential. 

How could  Markaaz help your business?  

I Struggle with managing the plethora of point-to-point solutions that I subscribe to. Again, as a rapidly scaling small business, I subscribe to numerous software providers. There are so many overlaps, and there’s no central dashboard from which I can manage everything. Having a solution that could minimize the gaps and overlap while also centralizing all my applications would be a huge win.  

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