Supplier Verification — What It Is and Why It Matters for Your Business

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As the owner of a small or medium sized business (SMB), there are many headaches that may keep you up at night. Managing suppliers is a prime example. Between regulatory requirements and profitability concerns, having the right supplier verification solution in place is critical to the long-term success of your business.  

What Is Supplier Verification? 

In general, a business cannot efficiently produce both the raw materials it needs and the final products it sells to customers. To run a more profitable enterprise, a business should secure materials from others—aka suppliers or vendors. Yet before your SMB contracts with a supplier, it will need to conduct some research. 

Supplier verification, also known as vendor validation, is the process of confirming that a supplier your company wishes to contract with is both legitimate and reliable. If your business is subject to regulatory requirements or other standards, you will need to verify that the suppliers you work with abide by these rules as well. 

Initial Verification 

The process of choosing the right supply chain vendors to work with can be challenging for small business owners and managers. Not only do you need to find vendors with the capacity to produce the materials you need in bulk (and at a competitive price point), but you must also confirm that those vendors are who they claim to be.  

 You need a good supplier verification system to protect your company from: 

  • Fraudulent vendors 
  • Unpleasant surprises when existing venders go out of business 
  • Vendors that are unable to keep up with your level of demand  
  • Vendors that do not comply with safety standards or other regulatory requirements 

Supplier verification doesn’t eliminate the potential problems above. However, it can help you to reduce your risk exposure. 

Ongoing Verification 

The need to vet supply chain suppliers does not end once you establish an initial relationship. Instead, supplier verification should be an ongoing process for as long as you work together. If a vendor you contract with undergoes changes in ownership, personnel, location, or other factors, it could have a significant impact on your supply chain.  

The COVID-19 crisis has amplified the need for continuous supplier verification. Over half of SMBs (52%) are facing the need to re-verify their suppliers as a result of the global pandemic.  

Why Supplier Verification Matters for Your Business 

Every step of your SMB’s supply chain matters. Yet it is wise to pay special attention to the beginning of the journey. Supplier verification is one of the first steps your business takes toward earning a profit. Your SMB might have a great idea for a product that is sure to be a bestseller. You could have the ultimate team in place to manufacture your product, market it to consumers, fulfill orders, and provide exemplary customer service. Yet if your business can’t maintain reliable vendor relationships to facilitate the creation of that product in the first place, the entire supply chain falls apart.  

The right supplier verification process, however, can give your SMB a competitive advantage. When you reduce supply-chain risk you can control costs, facilitate growth, and improve overall profitability.  

Supplier Verification Checklist 

Supplier verification management looks a little different for every business. Yet before you enter into an agreement with a new vendor or wholesaler, you’ll want to confirm some basic information such as:  

  • Company Legal Name and Address  
  • Ownership Structure 
  • Articles of Incorporation 
  • Tax Information 
  • Business Licenses, Credentials, Permits, Etc. 
  • Contact Information (Email, Phone Numbers, Etc.) 
  • Insurance and Fraud Protection Solutions 

Depending on the type of business you operate, there may be additional steps in your verification checklist. For example, the vendors you contract with may need to follow certain manufacturing standards and regulatory requirements. These may include Customer Due Diligence checks such as: 

  • Know Your Customer (KYC) 
  • Know Your Business (KYB) 
  • Anti-Money Laundering (AML)  

 A thorough supplier verification can be time consuming and expensive. The process often requires up to 40 hours or more of careful research. And the full vendor onboarding process could require your business to invest as many as 390 hours. 

Making the Supplier Verification Process Easier 

Supplier verification demands can have a significant impact on your bottom line. Small businesses in particular may be at a disadvantage in this area. Some 40% of SMBs rely on search engines alone to conduct vendor research—an approach that may be both tedious and unreliable.  

Streamlining supplier verification and management can save your business time and money. Yet sometimes even the solutions themselves can become overwhelming. Many SMBs have to stack multiple small business software programs on top of each other to get the job done.  

 The Markaaz Directory offers your SMB a better way to find, monitor, and pay suppliers on a single platform. Markaaz provides you with unlimited access to: 

  • More than 119 million pre-verified SMBs (projected to be over 300 million by later this year). 
  • Verified suppliers that have undergone a reliable vetting process (including KYC, KYB, AML checks, and identity verification). 
  • Business credit scores and supplier risk assessment (powered by Equifax). 

Yet it’s not only the initial supplier verification process that the Markaaz Directory can simplify. The advanced business directory solution can help your SMB with its ongoing supplier verification needs as well.  

You can use the Markaaz Directory to monitor a list of suppliers and partners on a monthly basis. The monitoring aspect is especially useful during a time when the COVID-19 pandemic places a heavier burden on SMBs worldwide.  

Bottom Line 

SMBs account for 99% of the world’s businesses. Yet despite the fact that entrepreneurs and small businesses play such a significant role in the global economy, they are frequently at a disadvantage. Thirty percent of small and medium-sized businesses break even. Another 30% of SMBs operate at a loss.  

It’s time for SMBs to have equal access to the same resources and tools as big businesses. And with the use of Markaaz cutting-edge technology, small businesses finally have the platform they need to access the valuable network advantages they need to thrive.  

Fabi Hubschmid, Chief Operating Officerand Co-Founder   


About the author: Fabi Hubschmid is Chief Operating Officer and Co-Founder of Markaaz, the world’s first global platform to verify and connect every small business on the planet and the network of partners that support them. Hubschmid is an entrepreneur with global experience in the platform, construction, and smart cities industry with a track record of leading global and complex transformations across private and public sectors. Prior to co-founding Markaaz, Hubschmid was Strategic Development Officer for AXA Global Enterprise & Partnerships, Founder & CEO of the Enix Advisory, Tutor for the ‘Beyond Smart City’ course of the Massachusetts Institute of Technology (MIT), and a member of PwC’s Global Smart Cities Team. Under the leadership of Hubschmid, the Markaaz team is developing the next generation of tools and resources for small businesses. Hubschmid is focused on creating positive and sustainable impact for small business owners. Hubschmid is a member of the WEF Global Innovator and Global Shapers and the Young Entrepreneur Council (YEC). 

Follow Fabi on LinkedIn & Twitter today.   


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