Why Your Small Business Needs to Digitize in 2022

Last month, we covered the top 5 eCommerce trends for small businesses, and number 5 was to adopt better digitalization. This tip or trend probably feels like common sense, especially for eCommerce – technology is improving, and small businesses should embrace it wherever they can.  

But that doesn’t mean there isn’t a barrier for entry. For many small businesses, the latest tech or software might be out of budget, or they might not have the time to integrate new features into their daily routines. With all that being said, why should small businesses integrate more technology into their operations, and how can they do so seamlessly? 

Why Digitization? 


When information is not shared across an organization, it leads to inefficiency. One of digitization’s primary benefits is breaking these siloes, uniting disparate data, and providing a 360°-view of the customer, cash flow, and other analytics.  


By leveraging digitization to streamline processes and automate routine tasks, businesses can free up their teams to focus on other, perhaps more critical tasks. They can also tackle any skill gaps by using digital platforms to train and upskill their workforces quickly and affordably. 


Digitization lowers operational costs and helps businesses become more customer-centric. For example, an all-in-one dashboard can help small businesses keep track of their cash flow. They can also provide better insights, identify opportunities for cross-selling and upselling, and become more profitable. 

How Do I Get Started? 

Build a Strategy 

Before you even get started, you need to know where you want to go and what you want to accomplish with digitalization. Are you creating a new channel to sell through or improving a current one? Are you building a better way to communicate with your customers? Are you trying to consolidate your existing tools and be more efficient? Understanding what you need from your digital transformation will help you have a more guided approach and save you valuable time in future steps.  

Find the Right Solution 

Once you have your strategy, finding the right digitalization tools should be a breeze. If you’re looking for better ways to communicate with your customers, a CRM (Customer Relationship Management) system is what you’re in the market for. If you need to consolidate your tools and find the best way to save time and money, Markaaz’s upcoming all-in-one dashboard will suit you perfectly. In the dashboard, you can access and keep track of all the tools you need to run your business in one place and view insightful analytics. This seamlessly integrates with our directory of over 100 million pre-verified companies and the payment solution we are also building. 

Assign Roles 

Involving your team in the digital transformation of your small business is the best way to make sure it gets implemented and used efficiently. Allowing the team to contribute feedback across functions will provide helpful insights. Assigning them roles can create new skill sets and drive loyalty. Plus, shiny new tools are fun to learn and use, especially when they make your life easier! 

The Bottom Line 

In 2022, small businesses need to take advantage of all the available resources to compete with larger corporations. After all, 2022 is the year of small business! With digitalization, you can be more efficient, have a more productive team, and drive more profit for your small business. There aren’t any better reasons than that to get started. And now you have a couple of tips for where to start. So go for it! 

At Markaaz, our goal is to simplify your business processes so you can get back to business. Join Markaaz today to gain access to our transformative features.  

Casey Pontrelli, Content Manager        


About the author: Casey Pontrelli is a multi-talented professional with a background in content creation, branding, and social media marketing. Whether writing for a newspaper, eCommerce website, B2B startup, or a marketing agency, she has taken her strong background in journalism and turned her focus to SEO and content marketing. She’s written about everything from boutiques to cars to online lending, but she’s especially passionate about supporting small businesses and giving them equal access to opportunity, which is why she’s a proud member of the Markaaz family. When she’s not writing up a storm or creating eye-catching social media graphics, Casey enjoys hanging out with her two cats, Eddy and Larry, going on long bike rides, and, predictably, reading.     

Follow Casey on LinkedIn here


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