How to Build Trust in a Digital Age 

Trust, both online and off, has to be mutual to be effective. Your customers must trust that you will provide the service or product they’re purchasing, and you must trust that they are who they say they are in today’s digital environment. This is because even after the pandemic recedes, the shift to online commerce will remain. Two years ago, only 17.8% of sales were made from online purchases. Since then, adoption of eCommerce has only grown, with 14.3% of all retail sales last quarter, up 6.6% from last year. Consumers are increasingly doing business online, but businesses still need to know with whom they are transacting.  

At the same time, consumers are ever more reluctant to divulge personal information to a business they don’t trust. Fraud and cyber attacks are increasingly common, so it tracks that those clients and customers want to make sure the companies they engage with are legitimate and trustworthy. 

Communicate Clearly & Transparently 

An organization’s online presence – whether web, mobile, or social media – says a lot about its values and care for their brand presence. By communicating your mission, why you got into business, and giving your company a “human element,” you are more likely to build a connection with your audience. Alternatively, broken links, confusing pricing, and hidden contact information can deter their intentions to work with or purchase from you. Good, consistent, and authentic communication is essential to winning confidence as it removes doubts, saves the client or customer time, and shows that you are serious about providing unrivaled experiences from start to finish. 

Build Social Proof 

Social proof, or word of mouth, is all about using your community, and humanity at large, to create positive connections around your company and brand. In general, there are five types of social proof

  1. Expert: Expert social proof is when an expert in your industry recommends your products or services or is associated with your brand. Examples: a Twitter shoutout by an expert or having an expert on your Twitter chat. 
  1. Celebrity: Celebrity social proof is when a celebrity endorses your products. Examples: when a celebrity or influencer posts about your product. 
  1. User: User social proof is when your current users recommend your products and services based on their experiences with your brand. Examples: praise on social media or positive ratings on review sites. 
  1. The wisdom of the crowd: This type of social proof is when a large group of people is seen to be endorsing your brand. Examples: having thousands of customers or millions of followers on your social media profiles. 
  1. The wisdom of your friends: This type of social proof is when people see their friends approve of your product. Examples: seeing their friends use your product or follow you on social media. 

Social proof is not just you telling clients or customers that they should trust you, it’s their community and people they also trust. Harnessing that can help bring you to the next level.  

Get Your Business Verified  

Not knowing who you can trust online is a real and significant problem that many businesses face. Supplier fraud is rampant, especially for small businesses. Almost 40% of business fraud starts from outside forces, such as vendors or suppliers. And when companies rely on Google searches and other online research to verify potential suppliers, the risk of fraud only increases.   

As a result, having a business that’s highly visible online isn’t sufficient. Just because other companies can easily find you doesn’t mean they will feel comfortable working with you or purchasing your products. Verification, however, is different and can be a powerful tool to help your business overcome these reservations.  

On the Markaaz Dashboard, you can claim your business from our directory of over 100 million pre-verified companies. This shows anyone who uses Markaaz that you are the real, legitimate owner of your company and control your data. On top of that, you can add key contacts, view your Business Credit Risk Score™, and keep your information up to date. 

The Bottom Line 

Trust is key in any relationship – customer/seller isn’t any different. Building trust will not only bring new users to the door, but it will also create a bond that will have them returning time and time again to work with you. 

Markaaz is here to support you making your business the best it can be. Sign up today to claim your business and be verified by Markaaz, building another layer of trust for your business. 

Casey Pontrelli, Content Manager         

Markaaz    

About the author: Casey Pontrelli is a multi-talented professional with a background in content creation, branding, and social media marketing. Whether writing for a newspaper, eCommerce website, B2B startup, or a marketing agency, she has taken her strong background in journalism and turned her focus to SEO and content marketing. She’s written about everything from boutiques to cars to online lending, but she’s especially passionate about supporting small businesses and giving them equal access to opportunity, which is why she’s a proud member of the Markaaz family. When she’s not writing up a storm or creating eye-catching social media graphics, Casey enjoys hanging out with her two cats, Eddy and Larry, going on long bike rides, and, predictably, reading.   

Follow Casey on LinkedIn here.  

Facebook
Twitter
LinkedIn

Leave a Reply

Your email address will not be published.