Top 5 2022 eCommerce Trends for Small Businesses

eCommerce is an ever-changing industry. Every year, several new trends appear that can help your business grow and compete with your competitors, and 2022 will be no different. Despite the rise in eCommerce due to the pandemic, we are likely to see eCommerce penetration slow down compared to 2020. However, many eCommerce businesses will continue to realize high, fast growth next year. Although the user penetration rate in eCommerce might slow down in 2022, it will still be significantly higher than before the pandemic. To keep up with the fast-paced growth in the next year, small businesses should be aware of these five trends: 

1. Embrace Your Identity 

When the pandemic first struck, there was a huge push to support local businesses. When possible, consumers would switch out many of their typical big-box-store purchases to independent stores. This has become not only popular but also on-trend. “Shop Local” isn’t simply a slogan — it’s a symbol of solidarity that arose during COVID-19. Businesses have had to evolve and use unique business strategies to survive and thrive by leaning into this trend. 

2. Drive Your Purpose 

Another reason the desire to shop locally has grown is because 65% of consumers want to buy products from brands that advocate for sustainability. The focus on green consumerism indicates that brands that prioritize environment-friendly practices will dominate the market in the coming years. Small businesses are often more flexible with their sustainability efforts because of the lower order volume, which gives them a competitive edge. 

3. Offer Custom Products 

As mentioned in our last blog, the market for customized products is increasing. It’s challenging to satisfy all potential consumer demands by offering products sorted by different categories, so eCommerce businesses should adopt custom products to upgrade their personalization options. Small businesses have a unique ability to operate in this niche, as many offer handmade items or items produced in small batches. 

4. Optimize for Voice Search 

The voice assistant speaker market will reach around $4 billion globally and voice shopping will reach $40 billion. On top of that, 55% of US homeowners will own a smart speaker (like Amazon’s Alexa or a Google Home) by 2022. Therefore, eCommerce businesses should develop voice search optimization to reach customers who shop using voice search. 

Robust answer optimization and long-tail conversational keyword optimization are crucial to voice SEO. With keyword research tools, you should find the right keywords to support your voice optimization strategy. 

5. Adopt Better Digitalization 

Since the eCommerce boom, digitalization has become one of the essential elements for most businesses. Many companies have used technologies with niche features and solutions for many years. In 2022, companies should focus on the breadth of functionality for every answer they subscribe to — cost-efficient and simplifies complex processes. For example, Markaaz’s pre-verified directory allows you to find vendors and business partners you can trust.  

Our network of almost 120 million businesses empowers you to make the best decisions for your company, and we’re building out more features to support your small business. From an all-in-one dashboard that puts all your tools at your fingertips to payment solutions that can simplify your cash flow, Markaaz is building everything you need to be successful.  

At Markaaz, our goal is to simplify your business processes so you can get back to business. Join Markaaz today to gain access to our transformative features.   

Casey Pontrelli, Content Manager       


About the author: Casey Pontrelli is a multi-talented professional with a background in content creation, branding, and social media marketing. Whether writing for a newspaper, eCommerce website, B2B startup, or a marketing agency, she has taken her strong background in journalism and turned her focus to SEO and content marketing. She’s written about everything from boutiques to cars to online lending, but she’s especially passionate about supporting small businesses and giving them equal access to opportunity, which is why she’s a proud member of the Markaaz family. When she’s not writing up a storm or creating eye-catching social media graphics, Casey enjoys hanging out with her two cats, Eddy and Larry, going on long bike rides, and, predictably, reading.    

Follow Casey on LinkedIn here


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